This Brandbook is put together with all the basic elements of the brand DAHLIA. During this one week project I had to create a brand based on a brief given by a classmate about themselves, their personality. The format, a map like brochure is meant to trigger curiosity, a feeling of exploration.
graphic design JEANS SUPERMARKET
concept development, translation to visual identity, graphic design.
Group project where we analyzed several different jeans brands from all segments, to recognize gaps and opportunities in the market.
My responsibilities included coming up with a concept and translating the concept to a visual identity. As well as the final layout, graphic design and printing of the book.
We categorized the brands based on the behavior a person displays when shopping at the supermarket, enhancing unique features that represent each brand's core.
fashion environment JEUDAY BY CHEAP MONDAY
This project entailed creating a brand concept called NEW REBELLION and retail environment in order to target a different consumer group for the existing jeans brand Cheap Monday. This consumer group are the early enjoyers/the flat age society that we named the MODERN NONCONFORMISTS. The project also included a fashion collection and a corporate identity.
Concept development derived from extensive market research.
The concept for the new brand ZUXIAN is presented in this brand book containing the appropriate tone of voice, images and design. It is aimed towards people who intend to work with the brand and for the brand to get inspired, a base to create new projects from and to send out a message.
target group research & visualization of 'THE WORLD SAVERS'
This scale model of a living room displays the lifestyle of a ‘self discovered’ tribe that I called The World Savers.
The World Savers are educated people living a conscious lifestyle. You could in a way call them 'old-school hippies'. Non-materialistic and considerate, they like to surround themselves with things they have collected throughout their life and are often spiritual.
The product is a result of broad (consumer) research including interviews and surveys, critical decision making and a careful design process.