As a trained (BSc) Brander I’m skilled in translating a brand identity into a clear message to the market. This includes theoretical underpinnings and practical disciplines involved with modern branding, design, visual culture, photo&video production.
I’m experienced in researching, strategising and creating unique identities and value systems for fashion brands. These identities are translated to content and technology platforms relevant to users, the market and the industry. As a brander I’m able to execute these strategies in a 360 degree perspective, taking into account communication platforms and user needs.
FEMINIST LINGERIE BRAND
Brandbook for our underwear brand concept KLAR.
Our slogan: 'STRONG IS THE NEW SEXY'.
The stretchy, sensual and supple lingerie empowers women to move, flex and reach without restriction.
Concept and Design: Natasha Gintowt and Clemency Newman
A brand concept called NEW REBELLION and a retail environment to target a different consumer group, for the existing jeans brand Cheap Monday.
This consumer group: the early enjoyers/ flat age society that we named the MODERN NONCONFORMISTS. The project also includes a fashion collection and a corporate identity.
concept development, translation to visual identity, graphic design.
We analyzed several different jeans brands from all segments, to recognize gaps and opportunities in the market.
My role involved coming up with a concept and translating the concept into a visual identity. Additionally, I was involved in final layout, graphic design and printing of the book.
We categorized the brands based on the behavior a person displays when shopping at the supermarket, enhancing unique features that represent each brand's core.
Concept development derived from extensive market research.
The brand book presents the concept for the new brand ZUXIAN. It is aimed towards people who intend to work with the brand and for the brand to get inspired.
One week: Research, concept development, copy writing, graphic design
This Brandbook is put together with all the basic elements of the brand DAHLIA. During this one week project I created a brand based on a brief given by a person about who they are. The format, a map-like brochure is meant to trigger curiosity, a feeling of exploration which reflects the personality of the briefer.
