As the Editor in Chief of Madame Jeanette I made sure everything was in line with the brand identity. My responsibilities included creating editorial boards, overseeing all department editors, final say in publishing and copywriting.
About the brand:
Madame Jeanette is AMFI's newest fashion editorial brand that was created during the (honours) minor Fashion and Editorial Branding. Madame Jeanette is AMFI's first 360 degrees fashion brand, with its own visual style and strategy. As a brand, Madame Jeanette believes that the fashion industry takes itself way too serious. Therefore, her mission is to redefine the capital 'F' of fashion. She does this by breaking all rules set by the industry, but always in her own way. Let's make fashion fun again!
Madame Jeanette was featured on ELLE NL, Folia, Prote.in, Marketing of Fashion, LSN Global and Fashion Week NL.
Excerpt from my published profile of Daniel W.Fletcher in Madame Jeanette magazine.
Excerpt from my published profile of Daniel W.Fletcher in Madame Jeanette magazine.
Excerpt from my profile of Danielle Greco for madamejeanette.com.
Excerpt from the interview with Margriet van de Linden, conducted by me for STARK magazine.
Excerpt from my published profile of Abbie Stirrup in Madame Jeanette magazine.
Excerpt from my published profile of Abbie Stirrup in Madame Jeanette magazine.